Palitra wasn’t born anew; it rose from the embers. When their previous company closed, the founder clung to its core technology: high-quality, full-color 3D printers capable of producing beautiful, functional parts. But they needed a fresh start, a brand identity that mirrored their innovative spirit. Here’s how we helped them take flight.
The Challenge: A Logo to Match Their Technicolor Vision
Palitra approached us with a singular goal: a logo that embodied their full-color 3D printing expertise. They needed it to be memorable, visually striking, and capture the essence of their ability to craft both high-performance single-color parts and stunning, multicolored masterpieces.
The Solution: The Peacock Takes Flight
Our answer strutted in with pride – the peacock. Like a peacock’s dazzling plumage, Palitra’s technology brings projects to life with a vibrant spectrum of colors. We designed a captivating logo featuring a peacock with a mesmerizing color gradient, symbolizing the full range of possibilities Palitra offers.
Beyond the Logo: Building a Cohesive Brand Identity
The logo became the cornerstone of their entire brand identity. We used its colors and form to inform the typography, color palette, and website aesthetic, creating a unified and visually impactful brand experience.
The Result: Soaring Above the Competition
Palitra’s new branding isn’t just beautiful; it’s strategic. It sets them apart in the 3D printing industry, instantly conveying their commitment to quality and innovation. The logo has become synonymous with Palitra’s excellence, resonating with customers and partners alike.
A Brand Reborn in Living Color
Palitra’s rebranding is a testament to the power of a well-crafted brand identity. The peacock logo isn’t just a symbol; it’s a promise to deliver breathtaking 3D printed creations, one layer of color at a time.
