Located in the charming town of Middleton, Idaho, The Chapp Wine & Tap is a restaurant that occupies a space that has been a local landmark for many years. The Chaparral, the previous occupant of the space, was a beloved spot for both locals and visitors. When the previous owner decided to close the restaurant, it left a void in the community that the new owners, Adam and his business partners, were determined to fill.
Adam and his team knew that they had big shoes to fill, and they wanted to create a restaurant that would be just as beloved as its predecessor. They decided to pay homage to The Chaparral by keeping the location and shortening the name to The Chapp. However, they also wanted to create a fresh and memorable brand identity that would distinguish their establishment from its predecessor and help it become a fixture in the community.
This is where MezaWeb came in. MezaWeb is a digital marketing agency that helps businesses create a strong online presence. When Adam met Zack, the founder of MezaWeb, and shared his grand plans for The Chapp, Zack was immediately intrigued. He saw an opportunity to help a new establishment create a brand identity that would resonate with the community and set it apart from its competition.
Creating a Brand Identity
The MezaWeb team drew inspiration from the natural surroundings of the area, incorporating elements such as mountains, sunshine, and local beer and wine into the design of the logo. They also paid homage to the wild west, which is an important part of the area’s history, by using a loose representation of a belt buckle as the main shape. The result was a logo that reflected The Chapp’s vision and captured the essence of the community.
Once Adam’s team had the new logo in hand, they wasted no time in putting it to use. They sent the design to a print shop, and a new sign went up on the side of the building before they were ready to open. This was the first sign that something new was in the works, and it created a buzz among the locals. The new logo and sign helped to attract the attention of those passing through town and reintroduced former patrons of The Chaparral to the new destination.
When The Chapp finally opened its doors, it was an instant hit with the community. People were drawn to the delicious food, craft beer, and wine, as well as the warm and welcoming atmosphere. Initially, Adam’s team relied on word of mouth and social media to spread the word about their new establishment. However, they soon realized that they needed a website to provide potential customers with more information about the restaurant.
Once again, they turned to MezaWeb for help. The MezaWeb team worked closely with The Chapp to create a website that would showcase their menu, highlight their unique brand identity, and provide potential customers with all the information they needed to plan their visit. The website helped to propel The Chapp even further and establish it as a fixture in the community.
Today, The Chapp continues to thrive and attract new customers every day. Its success is a testament to the power of collaboration and innovation, and it serves as a reminder that even the most beloved establishments can be reinvented and made new again. The Chapp is a shining example of what can happen when a community comes together to support a new business and help it establish its place in the world.